Case Study: Zenith streamlines global ad campaign management with Sprinklr

Zenith International scales paid social across 35 markets and languages

Zenith International inherited a complex global performance marketing account for a luxury jewelry and home decor brand, managing always-on paid social campaigns across 35+ markets and languages. Using Sprinklr, the team needed to quickly learn a new platform and find a more efficient way to build, deploy, and report on tens of thousands of ads without losing control or performance.

Sprinklr’s bulk import, custom tagging, master templates, and dashboards helped Zenith automate ad creation, reduce manual work, and track key KPIs like ROI, CPC, and engagement across markets. As a result, campaign setup time fell from days to under an hour, freeing the team to focus on strategy, testing, and performance analysis, while also improving scalability and making the account a strong learning environment for junior staff.

Zenith

Sully Ellahi

Paid Social Associate Director