Case Study: WalkMe achieves digital ROI and saves 442 workdays with Sprinklr’s Modern Advertising & Salesforce integration

WalkMe ensures digital ROI with help from Sprinklr’s Modern Advertising & integrated Salesforce first-party data

WalkMe, a leader in Digital Adoption Platforms used by over 2,000 enterprises, faced a scalability problem: its data-driven approach produced dozens of small audience segments and required paid media leads to spend days crafting personalized messaging for each list. To address that bottleneck, WalkMe partnered with Sprinklr to build custom features — notably a Salesforce-first integration and LinkedIn-related capabilities — to reduce manual work and speed campaign delivery.

Using Sprinklr Modern Advertising and Modern Engagement with the Salesforce integration, WalkMe automated workflows, bulk-created LinkedIn ads with dynamic parameters, and leveraged CPL/CPM/MQL tagging for faster opportunity discovery. The result: 442 work days saved, 794+ automated reports to senior leaders, more than 100 ads produced in the time it once took to create one, lower cost per action, and markedly improved productivity and cross-team collaboration.

WalkMe

Asher Yiftachel

Head of Paid Acquisition