Case Study: UM achieves 50% lower cost per view and higher engagement with Sprinklr Marketing

UM boosts ad campaign engagement while cutting cost per view by 50%

UM, a global media agency managing recruitment campaigns across 60-70 markets, needed a more scalable and flexible way to personalize video ads and streamline approvals for its client. Manual workflows, last-minute update challenges, and fragmented collaboration across email, DAM systems, and social platforms were slowing campaign execution. UM turned to Sprinklr Marketing to help solve these issues.

With Sprinklr, UM used dynamic video templates, bulk import/editing, collaboration tools, and AI-powered optimization to produce personalized assets at scale and manage 300+ campaigns at once. The result was stronger campaign performance and efficiency: Sprinklr-driven videos delivered 8% higher engagement, 16% higher video completion rates, and a 50% reduction in cost per view, while also speeding up ad operations across multiple global cities.

UM

Srinivas Rao

Performance Lead