Case Study: Maximus achieves more efficient recruitment and employee advocacy with Sprinklr

Transforming social media into a recruitment engine

Maximus needed a better way to manage a rapidly growing social media program for recruitment, employee engagement, and brand-building. Its team was juggling too many disconnected tools and relying on email for approvals and workflows, making it hard to maintain visibility, speed, and a proper audit trail. Maximus turned to Sprinklr to consolidate its social media operations and bring more of the work in-house.

With Sprinklr’s Social, Insights, Marketing, and employee advocacy capabilities, Maximus streamlined publishing, monitoring, reporting, and stakeholder access into one platform. The result was faster response times, better reporting, and a stronger employee advocacy program with a 70% active rate; advocates also drove about $15 million in social reach in FY2024, more than 500% above the brand’s organic reach.

Maximus

Dianne Henderson

Communications Manager, Social Media