Case Study: The News Movement achieves deeper audience insights with Sprinklr

The News Movement uses social listening to reach a new generation of consumers on social channels

The News Movement, a media company launched in 2022 to reach younger audiences on social platforms like TikTok, YouTube, and Reddit, needed a social publishing and listening solution with broad API access to help its distributed editorial team understand audience sentiment, grow engagement, and manage content more effectively. The News Movement turned to Sprinklr’s unified customer experience management platform to centralize social listening, publishing, and performance tracking.

Sprinklr implemented custom listening queries, engagement dashboards, and multi-channel publishing workflows so The News Movement could monitor conversations across 15 themes, shape its editorial calendar, and share performance data with executives. Since adopting Sprinklr, The News Movement says it saves 3–4 hours of work per week and gained access to historical TikTok data beyond the native 60-day limit, giving the team deeper insight into performance and audience behavior.

The News Movement

Valentina Park

Head of Audience