Case Study: Pillar Marketing achieves 200% greater marketing efficiency with Sprinklr

The future of marketing is human-led, AI-powered — and 200% more efficient

Pillar Marketing, led by CEO Ben Mason, helps brands build omnichannel marketing strategies in highly regulated industries, but fast-changing channels, content chaos, and compliance demands make it difficult to scale efficiently while still producing creative, audience-focused work. To address this, Pillar uses Sprinklr’s AI-powered platform for campaign management, analytics, content workflows, and compliance support.

With Sprinklr, Pillar streamlined cross-channel campaign execution, improved UGC discovery and approval, and unified real-time data across teams to guide faster decisions. The result was a more efficient operating model that boosted productivity by as much as 200%, reduced human error, and freed the team to focus more on human creativity and storytelling.

Pillar Marketing

Ben Mason

Founder and CEO