Case Study: American Technology Company improves customer experience and product insights with Sprinklr

Technology company uses voice of customer insights to improve CX — and its products

An American Technology Company wanted to unify social publishing, paid advertising, customer care collaboration, and voice-of-customer insights across teams and regions. To support its global customer experience goals, it chose Sprinklr and its Unified-CXM platform, including Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing.

Sprinklr helped the company centralize content creation, monitoring, community management, social ads, and product feedback analysis on one platform. The results were significant: in 2022, teams managed more than 80 social accounts, published over 5,000 posts, sponsored 4,000 more, and responded to nearly 30,000 messages, while automated reporting saved 166 workdays. Sprinklr also helped analyze hundreds of thousands of reviews, saving an estimated $237,000 and about 2,400 workdays, and supported 6,500 ads, saving another 407 workdays and more than $80,000.