Case Study: Shiseido Japan boosts social engagement 244% with Sprinklr

Shiseido Japan boosts overall owned media account performance by 244%

Shiseido Japan’s makeup digital marketing team needed a faster, more data-driven way to manage social reporting, track consumer feedback, and improve campaign performance across brands like MAQuillAGE and INTEGRATE. To solve this, Shiseido turned to Sprinklr and its Unified-CXM platform to replace manual, fragmented reporting and help the team better understand social media performance and competitive trends.

Using Sprinklr, Shiseido built customized dashboards, automated reporting, and real-time social listening workflows that supported a test-and-learn marketing culture. The result was a 244% increase in overall owned media account performance in 2022, along with a 406% increase in user-generated content mentions, and the new operating model was later rolled out to four additional departments at Shiseido Japan.

Shiseido

Yuya Chiba

Assistant Brand Manager Makeup Digital Marketing Strategy Group