Case Study: Sally Beauty builds loyalty through real-time engagement with Sprinklr

Sally Beauty redefines how brands build connection and loyalty at scale

Sally Beauty wanted to move beyond reactive social replies and build real connection and loyalty at scale, especially with Gen Z audiences that expect brands to actively participate in conversations. Using Sprinklr, the company sought a way to turn social signals into action through real-time listening and more proactive engagement.

Sprinklr helped Sally Beauty operationalize a Listen → Engage → Monitor workflow, allowing the team to track brand mentions, creator chatter, and community cues, then join conversations in real time. This approach expanded reach, increased share of voice, earned relevance with Gen Z, strengthened loyalty, and gave Sally Beauty a more agile, data-backed social strategy.

Sally Beauty

Sandra Matty

Sr. Manager of Social Strategy