Case Study: Prada achieves real-time Snapchat boosting automation with Sprinklr

Prada enhances organic reach with real-time auto-boosting on Snapchat

Prada needed a faster, more responsive way to capitalize on the strong organic engagement its fashion show content generated on Snapchat. During a busy season of high social activity, the team struggled with a manual process for identifying and boosting top-performing posts in real time, and turned to Sprinklr and its Sprinklr Marketing auto-boosting framework.

Sprinklr implemented rule-based, real-time auto-boosting to automatically identify and promote the best-performing Snapchat posts over a 1.5-week pilot. The results were immediate: CPV dropped 40% and CPM fell 4% versus non-boosted posts, with zero manual hours required and an estimated 7.2 hours saved per campaign each month. Encouraged by the impact, Prada is expanding the approach to other platforms and long-term paid strategies.

Prada