Case Study: Intarget achieves real-time, data-driven social insights with Sprinklr

Partner Spotlight with Raffaella Pierpaoli from Intarget the mastermind behind content and social strategy

InTarget, a customer journey agency led by Raffaella Pierpaoli, needed a better way to collect and interpret customer data across many touchpoints to support more personalized, measurable content strategies. To do that, InTarget partnered with Sprinklr and used its social measurement, reporting, and content insights capabilities to unify information from earned, paid, and direct messaging channels.

With Sprinklr, InTarget gained real-time, on-demand data and a complete view of the customer across channels, helping the team turn weekly insight reviews into faster content actions. The agency also used Sprinklr to tag content and customize reports to measure brand consistency on a specific topic, tracking reach and engagement as KPIs and strengthening the value it delivered to clients.

InTarget

Raffaella Pierpaoli

Head of Content and Social