Case Study: Northwestern Mutual achieves record-breaking social engagement with Sprinklr AI

Northwestern Mutual used Sprinklr AI to power its most successful social campaign ever

Northwestern Mutual, the Milwaukee-based financial services company, wanted to launch a highly creative seven-day Instagram campaign but needed help identifying content that would resonate, coordinating approvals across teams, and managing a surge in community engagement. To support the effort, Northwestern Mutual turned to Sprinklr AI and the Sprinklr platform.

Using Sprinklr Insights, Sprinklr Social Asset Manager, and the Sprinklr Rule Engine, Northwestern Mutual analyzed audience themes, collaborated on compliant assets, and automated moderation for more than 50,000 engagements. With Sprinklr, the campaign delivered over 57,000 engagements in seven days, a 10X increase year over year, produced the company’s most-liked Instagram post at 31,000 likes, and added 300 followers.

Northwestern Mutual

Whitney Magnuson

Senior Director, Social Marketing