Case Study: Multinational Electronics Corporation achieves a 4-point CSAT increase with Sprinklr AI

Multinational electronics corporation increases customer satisfaction by four points with AI

Multinational Electronics Corporation wanted to improve top-tier customer support by expanding digital channels, speeding up response times, and turning customer interactions into insights for better agent training and product development. It chose Sprinklr Service to unify support across channels, with AI-based intent recognition, routing, and agent assistance to help deliver faster, higher-quality service.

Using Sprinklr, the company implemented Smart Pairing, AI Agent Assist, and bot-driven SMS support to route customers more effectively and help agents resolve cases faster. Sprinklr’s solution led to a 4-point increase in CSAT, a 15-point increase in NPS, and 70% of AI suggestions were seen as helpful by agents, while SMS conversations grew by 300-400%.