Case Study: Miral Destinations achieves unified guest engagement and service efficiency with Sprinklr

Miral Destinations redefines luxury CX in destination hospitality

Miral Destinations, a luxury entertainment and travel leader across Yas Island and Saadiyat Island, needed to improve guest engagement and service delivery while simplifying a fragmented tech stack. The company wanted a single way to manage social media, community engagement, proactive outreach, and customer support, and turned to Sprinklr for a unified customer experience platform.

Sprinklr implemented its Unified-CXM platform, including Sprinklr Social, Insights, Service, Marketing, and CCaaS, to centralize publishing, reporting, social care, and omnichannel support. The results include management of 18 brand communities from one platform and 66% of chat-based interactions handled by AI chatbots, helping Miral Destinations improve efficiency, strengthen brand engagement, and deliver faster, more consistent guest service.

Miral Destinations

Fergus Bugg

Senior Vice President of Guest Experience