Case Study: Marico drives global digital transformation with Sprinklr

Marico drives global digital transformation

Marico, one of India’s leading FMCG companies with brands across 25+ countries, needed a better way to power its digital transformation. It wanted to track social, news, media, and ecommerce conversations, protect its online reputation, spot trends faster, and improve digital decision-making using a best-in-class social listening and analytics solution from Sprinklr.

Marico selected Sprinklr’s Unified-CXM platform to build a digital measurement framework, enable live trendspotting, and streamline customer response management. With Sprinklr, Marico improved its response rate by over 95% and cut first response time from more than 48 hours to under one hour; its DQ score rose by 22 points, net sentiment improved up to 60% in key markets, engagement increased by 82%, and average ecommerce ratings doubled.

Marico

Juhi Singh

Head International Ecom