Case Study: Luxury Car Company achieves 85% more accurate social listening with Sprinklr

Luxury car company conquers the common name game in social listening

Luxury Car Company needed a better way to manage social listening for a brand name that also appears as a common word, which was creating大量 irrelevant results and forcing teams to manually clean reports. The company worked with Sprinklr and its AI Studio to solve the data accuracy problem and capture only brand-relevant conversations across digital channels.

Sprinklr implemented a custom AI disambiguation and text classification model to filter out irrelevant mentions and categorize messages automatically. The result was cleaner, more actionable data, less manual effort, and broader monitoring across regional channels and messaging apps. Within three months, Luxury Car Company captured 30 million more earned mentions and achieved 85% accuracy in removing irrelevant mentions.