Case Study: LSU Athletics achieves $13 million in earned social media value with Sprinklr

LSU Athletics scores big, generates $13 million in earned value on social media

LSU Athletics needed a better way to measure and manage its complex social media presence across 21 teams and multiple accounts, since native platform analytics didn’t provide a unified view or enough depth for strategic decision-making. LSU turned to Sprinklr to benchmark against competitors, track audience sentiment and engagement, and improve brand and crisis management.

Using Sprinklr Insights, LSU Athletics gained unified analytics, competitive benchmarking, and social listening to guide content, sponsorships, campaign timing, and crisis response. The results were strong: LSU Athletics ranked No. 1 nationally in social media engagement for women’s basketball, track and field, baseball, and gymnastics in 2023, increased brand posts by 30.2%, drove 22.5 million more engagements, and generated more than $13 million in earned value.

LSU

Cody Worsham

Chief Brand Officer