Case Study: American Campus Communities achieves enterprise-wide brand collaboration with Sprinklr

Largest student housing company builds its brand across hundreds of communities

American Campus Communities (ACC), the largest student housing developer, owner, and manager in the U.S. and Canada, needed a way to roll out its updated brand strategy across hundreds of communities and help local teams manage social media more effectively. Before working with Sprinklr, ACC’s community managers were posting natively without easy content review, collaboration, or proactive social listening.

ACC implemented Sprinklr’s Unified-CXM platform, including Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing, to centralize publishing, engagement, listening, and social advertising. With Sprinklr, ACC improved collaboration across distributed teams, increased return on ad spend, and gained real-time community insights; adoption reached more than 96%, and AI-powered automations saved over 1,000 workdays in the past year.

American Campus Communities

Rachel Cox

Vice President, Property Marketing