Case Study: Vimeo achieves 75% faster budget allocation and 18.5% campaign performance lift with Sprinklr's Predictive Budget Allocation

How Vimeo Optimized Spend and Reduced Budget Allocation Time by 75% With Sprinklr

Vimeo, the video‑sharing platform, faced an inefficient, manual process for reallocating paid social budgets: the acquisition team spent hours each week exporting campaign data to Excel and adjusting line items by hand as campaigns evolved, which became unsustainable as budgets scaled.

Vimeo implemented Sprinklr’s Predictive Budget Allocation (PBA) tool to monitor KPIs (including ROAS and cost per landing‑page visit) and automatically shift spend to top performers. The change cut budget‑allocation time by about 75% (saving roughly 4.5 hours per week), boosted campaign performance by ~18.5%, and freed the team to focus on higher‑value strategy.

Vimeo

Aaron Clossey

Senior Manager Social and Content Marketing