Case Study: Ubisoft achieves higher ROI on organic social content with Sprinklr

How Ubisoft leveraged one unified marketing platform to increase ROI on organic social content

Ubisoft, the global video game publisher behind brands like Assassin’s Creed and Just Dance, needed a better way to manage organic social campaigns across dozens of brands and teams worldwide. It wanted a centralized platform with shared planning, content distribution, engagement, reporting, and governance, and turned to Sprinklr to help unify its social marketing operations.

Sprinklr implemented its Marketing platform for Campaign Planning & Content Marketing, giving Ubisoft a shared editorial calendar, production dashboards, automated workflows, and enterprise permissions. As a result, Ubisoft increased ROI on organic social content, improved collaboration and speed to market, identified top-performing assets for localization and reuse, reduced production costs, and gained full visibility into campaign performance across 41 brands and multiple social channels.

Ubisoft

Alexis

Associate Director of Social Media Publishing