Case Study: Transcosmos achieves 60%+ social advertising campaign management efficiency with Sprinklr

How Transcosmos Improved Social Advertising Campaign Management Efficiency by Over 60%

Transcosmos, a global business process outsourcing leader, manages thousands of digital advertising campaigns for clients across finance, travel, CPG and more. Manual operations and frequent weekend work were consuming time and limiting scale, so the company needed a way to streamline campaign management and free consultants to focus on strategy.

Using Sprinklr’s Advertising Module and rule engine, Transcosmos automated bidding and campaign actions based on weather, audience, time of day and performance thresholds. The automation cut manual optimizations from about seven times a day to 1–2, reduced FTE hours by roughly 20 hours per month, stabilized weekend performance, improved service quality, and lowered average cost-per-install while increasing installs—boosting campaign management efficiency by over 60%.

Transcosmos

Erika Kojima

Social Ads, Internet Promotion Dept