Case Study: The Loop Loft achieves 400% ROI increase with Sprinklr Audience

How the Loop Loft Boosted ROI by 400%

The Loop Loft, founded in 2010 by CEO Ryan Gruss, sells professionally recorded digital loops to musicians and producers. Despite a strong e-commerce strategy and ad spend across social channels, audience growth plateaued and loyal subscribers were being overexposed to ads (up to 15 impressions), so the company needed a way to find fresh audiences without alienating existing customers.

By adopting Sprinklr Audience to connect its platforms and social channels, The Loop Loft automated dynamic audience segmentation and frequency controls (audiences refresh every few hours), saving time and avoiding overexposure. Within months ROI increased 400%, target CPA dropped 50%, monthly ad spend scaled 33%, and revenue grew 140% year-over-year, enabling the company to scale quickly.

The Loop Loft

Ryan Gruss

CEO