Case Study: International Committee of the Red Cross achieves real-time crisis insight and safer aid delivery with Sprinklr

How the International Committee of the Red Cross uses social listening to navigate crisis and deliver aid

The International Committee of the Red Cross (ICRC) faced the challenge of getting timely news updates and real-time public sentiment in rapidly changing crisis zones, where misinformation and limited access to traditional technology could hinder aid delivery. To support its mission, the ICRC turned to Sprinklr and its social listening capabilities to monitor conversations, communicate with at-risk communities, and coordinate action in places like Afghanistan.

Sprinklr Insights helped the ICRC build AI-powered, customized dashboards to analyze real-time conversations in English and Pashto on a unified, mobile-first platform. As a result, the ICRC was able to filter false claims, identify fake Red Cross accounts, protect team safety by sharing accurate information remotely, and collaborate across regions with greater speed and confidence.

International Committee of the Red Cross