Case Study: TCS Interactive achieves enhanced customer experiences with Sprinklr

How TCS Interactive’s Maz Nadjm leads AI-powered digital innnovation to elevate customer experiences

TCS Interactive, the digital design and innovation arm of Tata Consultancy Services, needed to advance beyond social media management into a more seamless omnichannel customer experience. Working with Sprinklr, the team aimed to unify customer communications, scale CCaaS initiatives, and use AI to improve productivity across all touchpoints.

Sprinklr helped TCS Interactive build toward a Unified-CXM vision with an end-to-end platform that supported omnichannel engagement and GenAI capabilities. As a result, the partnership has improved customer service, strengthened problem-solving, and delivered better insights-driven value to clients, helping TCS Interactive move faster on AI-powered digital experiences.

TCS Interactive

Maz Nadjm

Global Social Media and Generative AI Practice