Case Study: Talpa achieves a 20% increase in global social engagement with Sprinklr

How Talpa used Sprinklr to drive social engagement on the Voice globally

Talpa, creator of The Voice — a global TV franchise with millions of followers across Facebook, Twitter and YouTube — needed a way to automate manual social workflows, monitor global viewer sentiment, enable timely engagement and centralize performance across dozens of local productions and formats.

By adopting Sprinklr’s Listening, Automation (rules and workflows) and Reporting, Talpa built topic groups to track personalities and formats, automated escalations and measured real‑time sentiment and performance. The integrated platform streamlined operations, improved targeting and drove a 20% increase in social engagement while enabling centralized, global reporting of reach and activity.

Talpa

Bluette Sjardin

VP Online Channels