Case Study: LinkedIn achieves seamless, scalable campaign management with Sprinklr

How Sprinklr and LinkedIn enable a highly-scalable and seamless campaign management experience

LinkedIn worked with Sprinklr to support a large cloud service provider managing the majority of its $70 million paid advertising budget on LinkedIn. The company needed a highly scalable, governed workflow for campaign publishing with agency partners while keeping social account access limited to internal stakeholders.

Sprinklr Marketing provided the solution, enabling campaign creation, automated approvals, reporting, targeting controls, retargeting, and Smart Bidding on LinkedIn. With Sprinklr and LinkedIn integrations, the company scaled ad spend by nearly $60 million from 2019 to 2022, while approving 998 campaigns and rejecting 218 in the first seven months of 2022 to maintain governance and control.

LinkedIn