Case Study: Sonos achieves 3X ROAS and 11% lower cost-per-action with Sprinklr

How Sonos improved ROAS at scale with Sprinklr

Sonos, a consumer‑electronics leader known for wireless home audio, faced a sudden shift to digital-first commerce during the pandemic. With in-store shopping curtailed, Sonos needed to reduce data discrepancies, unify Google Analytics as its single source of truth, and scale budget allocation and reporting to optimize return on ad spend (ROAS) across paid channels.

By expanding its use of Sprinklr to integrate Google Analytics and deploy AI‑driven Smart Budget Allocation, Sonos automated real‑time reporting and optimization and centralized social engagement feedback. The result: a 3× increase in ROAS for paid social, an 11% drop in cost‑per‑action, more than 95% of ad spend executed through Sprinklr, faster decision‑making, and the company’s best performing quarter.

Sonos

Ingrid Harris

Marketing Manager