Case Study: Sonos drives awareness and achieves 19X return on ad spend with Sprinklr

How Sonos Established Itself as a Leader in Home Audio

Sonos, the smart‑speaker company, sought to cement its reputation as the go‑to brand for innovative home audio with the launch of its PLAYBASE home‑theater speaker. The challenge was to build broad awareness and shift brand preference while driving sales for the PLAYBASE and its companion products.

Sonos ran a two‑phase video campaign on Facebook and Instagram managed through Sprinklr: Phase One drove awareness with short videos, and Phase Two retargeted viewers and lookalike audiences to promote companion products. Using Sprinklr’s unified publishing, first‑party audience segmentation and real‑time reporting—and measuring with Facebook brand lift and conversion lift studies—Sonos reached 19 million people, achieved a 19x return on ad spend during the promotion, and posted an 8‑point lift in brand preference and a 17‑point lift in ad recall.

Sonos

Donna Queza

Global Paid Social Media Lead