Case Study: Solvay achieves a unified global social strategy and accelerated digital transformation with Sprinklr

How Solvay Uses Social To Tell A Powerful Story

Solvay, the Belgian advanced materials and specialty chemicals company founded in 1863, operates across healthcare, automotive, industrial and consumer markets with a global footprint spanning 62 countries. As the business expanded, Solvay struggled to align goals and coordinate its many customer-facing channels—particularly social media—across diverse markets and time zones.

Solvay implemented Sprinklr’s Modern Engagement, Modern Advertising and Modern Marketing to create a centralized, around-the-clock social media nerve center and a bird’s-eye view of its external strategy. Using social listening and machine-learning insights, the team unified publishing, elevated CEO visibility through targeted monitoring and paid decisions, and gained clearer customer understanding—accelerating digital transformation and improving coordinated global engagement.

Solvay

Vincent Colegrave

Head of Digital & Social