Case Study: Prada Group achieves seamless digital customer engagement with Sprinklr

How Prada Group leads digital innovation for luxury brands

Prada Group, home to luxury brands like Prada and Miu Miu, partnered with Sprinklr to modernize its digital customer experience and consolidate dozens of point solutions onto a single AI-powered Unified-CXM platform. The company’s challenge was to unify marketing, insights, advertising, and care across in-person and digital channels while better engaging Millennial and Gen Z audiences.

Using Sprinklr Marketing, Sprinklr Social, Sprinklr Insights, and Sprinklr Service, Prada Group gained a unified view of campaign performance, brand health, and customer interactions across social channels and live chat. The results included tracking 92 million mentions across 183 topics and more than 70 dashboards, improving audience targeting, and enabling seamless support and conversational commerce that helped Prada Group sell, serve, and retain customers at global scale with Sprinklr.

Prada

Lorenzo Bertelli

Marketing Director