Case Study: Philips achieves increased efficiency and global transparency in social advertising with Sprinklr

How Philips uses Sprinklr to work with 100 agency partners across the globe

Philips, a global health technology company, faced challenges managing social advertising across roughly 100 independent agency partners in more than 30 countries. Fragmented systems, siloed spreadsheets and inconsistent reporting made it hard to get full visibility, enforce governance and standardize performance metrics across markets.

Beginning in fall 2018, Philips rolled out Sprinklr as a centralized system of record and approval workflow, giving its central marketing team global visibility and audit trails. Shared dashboards and integrations with Adobe, Hadoop, Google Campaign Manager and Salesforce Audience Studio streamlined campaign launches, reduced email-based approvals, improved tracking and retargeting, and reached 78% global adoption—boosting efficiency, transparency and campaign effectiveness.

Philips

Anna Stoiloudi

Social Media Manager