Case Study: Performics achieves real-time campaign execution and improved ROAS with Sprinklr

How Performics unifies real-time campaign execution across 6 digital channels

Performics, a Publicis Groupe agency, was brought in by a leading telecommunications brand to help deliver more connected, personal, and real-time customer experiences while improving campaign execution. The team needed a single source of truth to collaborate with the brand, raise ROAS, reduce manual optimization work, speed up onboarding, and improve granular reporting using Sprinklr.

Performics chose Sprinklr’s Unified-CXM platform and Sprinklr Marketing, including Smart Budget Allocation, to centralize campaign management and enable AI-powered, real-time budget and bid optimizations. The result was seamless publishing across six social channels, faster onboarding, stronger reporting, and better campaign efficiency; on Snapchat, Sprinklr helped Performics cut cost per swipe by 41% versus benchmark and generate 31,000+ incremental swipes.

Performics

Christian Arrington

Media Director