Case Study: MGM Resorts International boosts community engagement with Sprinklr

How MGM Resorts leverages UGC to build community and increase engagement

MGM Resorts International needed a better way to turn the steady stream of guest photos, posts, and comments into authentic marketing and stronger community engagement across its properties. To manage and leverage this user-generated content, MGM Resorts International used Sprinklr, including Sprinklr Social and content boards, as part of its social media and UGC workflow.

Sprinklr helped MGM Resorts International organize DMs, comments, tagged photos, and approvals in one place, while supporting multi-channel content sourcing and easy redistribution across social, web, and in-property screens. The result was more efficient reporting and guest engagement, plus reusable on-brand content that supported campaigns like #MakeAScene and #MGMApproved, helping MGM Resorts International boost brand affinity and keep guests connected in a more personal, authentic way.

MGM Resorts International

Allyson Faiman

Social Media Brand Manager