Case Study: McDonald’s gains real-time social intelligence and competitive advantage with Sprinklr Benchmarking

How McDonald’s uses competitive insights to stay one step ahead

McDonald’s, the world’s largest fast-food chain with 36,000 locations and over 28,000 social accounts, faced the challenge of turning a massive volume of daily online mentions into actionable competitive insight. Although already using Sprinklr’s Listening to monitor sentiment and its digital footprint, McDonald’s wanted a deeper, account-level and cross‑brand understanding to evolve its social strategy and stay ahead of competitors.

By adding Sprinklr’s Benchmarking to its Listening capabilities, McDonald’s gained comparative dashboards for regional units, competitors, and best‑in‑class brands, enabling real‑time internal benchmarking, trend spotting, and content sharing across markets. The platform now delivers exportable data from roughly 300 social accounts, powers custom reports for global and local teams, and acts as a “brand health engine” that drives smarter, more consistent, and more competitive social experiences.

McDonald's

Sneha Jain

Global Social Data Intelligence Manager