Case Study: McDonald's reverses 14 quarters of decline with Sprinklr Research to launch All Day Breakfast

How McDonald’s All Day Breakfast reversed 14 quarters of decline

McDonald's, the global fast-food leader, faced a high-stakes decision: introduce All Day Breakfast, a campaign with major supply-chain and operational implications, but only if there was clear customer demand. Leadership required hard data to justify the change after many quarters of declining performance.

Using Sprinklr's listening, publishing, and Visual Insights tools, McDonald's analyzed thousands of customer conversations (dating back to 2008), engaged users directly, and tracked photographic mentions to quantify interest. The data-backed launch of All Day Breakfast helped reverse 14 quarters of decline and delivered a sustained positive impact on revenue.

McDonald's

Paul Matson

U.S. Director of Social Media