Case Study: IKEA gains real-time global brand insights with Sprinklr

How IKEA stays ahead of the game Inside the retail giant's global media and brand health monitoring strategy

IKEA, the world’s largest furniture retailer with operations in 62 markets, needed a scalable way to monitor huge volumes of social and media conversations about its brand, products, and customers. The team wanted a unified social listening and brand health framework that could combine traditional and digital channels, support 24/7 monitoring, comply with privacy laws, and make it easier to share actionable insights across product, marketing, and PR teams.

IKEA implemented Sprinklr’s Unified-CXM platform, especially Sprinklr Insights’ Media Monitoring & Analytics, to gain real-time local and global visibility and AI-based crisis detection. Sprinklr also helped IKEA create a Media Impact Score to better measure PR effectiveness beyond earned media value, enabling more efficient reporting, faster identification of risks, and less manual work—so teams can focus more on strategic initiatives and leadership-ready insights.

IKEA

Ferencz Thuroczy

Global Social Media Director