Case Study: HP achieves real-time social monitoring and a 6% purchase-response lift with Sprinklr

How HP Partnered with Sprinklr to Optimize its “Get Real” Campaign

HP, a multinational technology company founded in 1939, launched the provocative "Get Real" campaign in 2019 to promote its printing business. Because the ads were likely to spark strong reactions, HP needed a single, central way to monitor social media sentiment and campaign performance in real time so teams could adapt quickly.

By adopting Sprinklr as the central platform, HP ran twice-daily pulse checks using dashboards that combined paid, owned and earned media and allowed drill-down into comments and sentiment. The team gained faster, more transparent social intelligence, adjusted targeting and creative on the fly, improved efficiency with automated workflows, and saw tangible outcomes—including 6% of respondents saying they had just purchased or were going to purchase.

HP

Gene Paek

Global Head of Digital Experience & Innovation Company