Case Study: Hostplus elevates member experience and boosts efficiency with Sprinklr

How Hostplus uses social listening and engagement to improve member responsiveness

Hostplus, one of Australia’s largest superannuation funds, wanted to improve member experience for a younger, digital-first audience while maintaining strong governance and compliance. To do that, it needed a way to engage securely on preferred social channels, gather real-time insights from online conversations, and improve reporting and decision-making using Sprinklr’s unified customer experience management platform.

Hostplus implemented Sprinklr’s Unified-CXM platform, including Sprinklr Insights, Sprinklr Social, Sprinklr Marketing, and Sprinklr Service, to unify social listening, engagement, automation, and case management across channels. With Sprinklr, Hostplus increased social media output by 300% using the same resources and gained faster, more compliant workflows, real-time alerts, and better visibility into campaign and member interactions, driving efficiency across marketing, service, and governance.

Hostplus

Stuart Wilkinson

Group Executive Strategy & Transformation