Case Study: Honda achieves unified omnichannel customer care with Sprinklr

How Honda unified customer care in new era of online car sales

Honda launched its first online car sales site, Honda ON, and needed a way to connect with tech-savvy buyers across channels while consolidating multiple point solutions and keeping customer care consistent. The company turned to Sprinklr, using Sprinklr Insights, Social, Marketing, and Service to create a unified platform for omnichannel customer experience management.

Sprinklr helped Honda replace three separate systems, reduce costs by hundreds of thousands of dollars, and manage customer engagement, publishing, and social listening from one place. Honda also became Sprinklr’s first customer to implement voice, enabling seamless care across email, social, chat, and phone for a true 360-degree omnichannel experience.

Honda

Yoshiaki Inoue

Chief of Honda ON