Case Study: Herning2022 achieves greater sponsor value and real-time event insights with Sprinklr Insights

How Herning2022 leverages the value of social listening

Herning2022, the organizer of the 2022 ECCO FEI World Championships in Denmark, needed a way to turn large volumes of social media, web, and customer experience data into clear, quantitative insights for sponsors before, during, and after the event. The team wanted better media monitoring, sentiment tracking, and reporting to understand audience conversations across channels and demonstrate sponsor ROI.

Herning2022 implemented Sprinklr Insights from Sprinklr for AI-powered social listening and media monitoring. The platform delivered consistent and reliable data, stronger source coverage, highly customizable automated reporting, and real-time visibility into audience sentiment and interests, helping the team respond faster and tell the right stories. As a result, Herning2022 could better maximize sponsor value, track brand awareness, and provide measurable proof of impact for stakeholders.

Herning2022

Charlotte Wetche

Head of Marketing