Case Study: Heartland Dental manages 800+ social accounts, retains 1,400 patients and saves 780 hours/year with Sprinklr

How Heartland Dental Manages 800+ Social Media Accounts to Drive Effective Patient Care

Heartland Dental, a dental support organization with 8,000 employees and 847 U.S. locations, needed a way to manage hundreds of local social accounts so dentists could focus on patient care. With nearly every office running its own Facebook and Google pages, the marketing team struggled to track and respond to comments, messages, and reviews at scale after their previous platform proved difficult to customize and expand.

Heartland adopted Sprinklr’s Experience Cloud (core platform, Ratings & Reviews, and Location Insights) plus an Active Directory API to centralize listings, prioritize incoming patient communications, and automate user onboarding. The switch drove adoption from 32% to 96%, cut responder turnaround by 780 hours/year (saving about $12,000), helped retain an estimated 1,400 patients worth $700,000 annually, and freed regional teams from manual user management.

Heartland Dental

Briana Stewart

Community Relations Representative