Case Study: Havas Media Group achieves scalable digital innovation and up to 35% campaign performance gains with Sprinklr

How Havas Media Group delivers digital innovation for clients, external agencies, and internal teams

Havas Media Group, a global advertising and media agency operating in more than 150 countries, needed a scalable digital platform to help its teams deliver brand-safe, data-driven campaigns and measurable results across diverse clients and geographies. To meet that challenge, Havas Media Group partnered with Sprinklr and used Sprinklr Marketing to improve governance, reporting, and campaign execution across channels.

With Sprinklr, Havas Media Group implemented Creative Library, Approval Paths, customizable Reporting Dashboards, and AI-powered Smart Budget Allocation and Smart Rules to streamline collaboration and optimize performance. The results included running paid ad campaigns for more than 560 clients and achieving up to a 35% performance increase on some campaigns, while also expanding innovation and service quality through Sprinklr’s platform.

Havas Media Group

Alice Martinier

VP Director, Trading Operations