Case Study: Fooji drives faster, more efficient customer service with Sprinklr

How Fooji creates brand love and turns customers into forever fans

Fooji, a Kentucky-based company that helps brands create customer love through social promotions, sweepstakes, giveaways, and gifting, needed a more efficient way to manage high volumes of social-first customer interactions for clients like HBO, Planters, and Panera. As the company grew, it looked for a solution from Sprinklr that could handle direct messages, distinguish social from email tickets, and provide strong tracking and reporting.

Fooji selected Sprinklr Service Self-Serve, using Quick Actions, AI-powered automations, and a custom “Fooji Orders” app to streamline ticket handling and give agents order details inside the console. With Sprinklr, Fooji improved first response and handling times, reduced SLA misses, and in the last 30 days achieved 95% of first responses within SLA, 99.92% of tickets closed within SLA, and a 99% reduction in average ticket closure time.

Fooji

Gregg Morton

Chief Executive Officer