Case Study: Dubai Police achieves faster citizen service and stronger public safety with Sprinklr

How Dubai Police creates happier and safer citizens

Dubai Police wanted a technology solution to run awareness campaigns, monitor safety concerns, and deliver excellent customer service across social channels for nearly three million residents in the UAE. In 2020, Dubai Police partnered with Sprinklr to unify social media management, social listening, and digital customer service on one platform.

Sprinklr implemented Sprinklr Social, Sprinklr Insights, and Sprinklr Service, giving Dubai Police a single system to publish content, monitor sentiment and real-time conversations, and route citizen inquiries from channels like Facebook, Instagram, X, LinkedIn, and YouTube. With Sprinklr, Dubai Police gained full visibility into content, mentions, and service workflows, was able to identify and prevent hundreds of potentially criminal activities, and improved customer service dramatically: first response time dropped from three days to two hours, and case resolution time fell from 1 hour 44 minutes to six minutes.

Dubai Police

Khalid Al Marri

Director of Social Media Section, Security Media Department