Case Study: DOW unlocks global consumer trends with Sprinklr Insights

How Dow business intelligence transforms global market strategies through data

DOW’s Global Consumer & Market Insights team needed a more reliable way to uncover consumer sentiment across languages and regions for global marketing and product strategy. Using Sprinklr Insights, the team tackled challenges like limited data collection, inaccurate translations, and noisy results while analyzing hair softness claims in Asian markets to inform a Latin America hair care strategy.

Sprinklr enabled DOW to collect more than 126,000 mentions, up from just over 1,000 previously, and translate 120 keywords in about 10 minutes instead of 48 hours, a time reduction of more than 99%. With cleaner, report-ready visualizations and more accurate regional data, DOW gained deeper insight into consumer preferences and was able to build more confident, actionable marketing recommendations.

DOW

Beatriz Lima

Global Consumer & Market Insight