Case Study: Leading Computer Technology Company achieves $100M+ in prevented tech support calls and returns with Sprinklr

How Do You Turn a Product Anomaly Into an Opportunity With Your Communications?ortunity with your communications

Computer Technology Company, a global technology leader founded in 1984 with more than $78.7B in 2018 revenue and 145,000+ employees, faced a communications challenge: in the age of social media consumers publicly shared product issues. The company needed to proactively listen to customers, turn that feedback into product improvements, and give users clear, useful information for resolving problems.

By deploying Sprinklr’s Social Listening and Content Marketing solutions, the company monitored anomaly signals around product issues, routed insights to product management, and produced proactive content to help customers self-resolve. The initiative significantly reduced tech support calls and returns, saving more than $100M.