Case Study: Global Tobacco Company achieves streamlined, standardized campaign and content marketing across 5 markets with Sprinklr

How do you streamline a marketing process that has more workstreams than it can count

A multinational tobacco company headquartered in New York with over 80,000 employees and more than $18 billion in revenue sought to streamline marketing for its Reduced Risk Products (including IQOS and Mesh). The organization faced an unwieldy number of marketing workstreams and needed a more efficient, standardized way to manage global and local campaigns.

The company implemented Sprinklr, standardizing its marketing process into four phases—Ideation, Planning, Production, and Measurement—using campaigns, briefs, the Content Planner as a single source of truth, standardized workflows, and consolidated reporting. The change simplified campaign and content management across five markets, centralized asset management and reporting, and improved collaboration and control across internal teams and two agencies.