Case Study: Sports Apparel Company achieves $1M in martech savings and improved messaging quality with Sprinklr Content Marketing

How do you make your digital footprint feel like a thumbprint

A global sports apparel company (Retail; $34.35B+ 2017 revenue; 74,000+ employees) faced the challenge of planning, producing, publishing, and measuring campaigns across social mobile apps, email, and web channels worldwide. Siloed teams and fragmented technology prevented consistent, timely, and measurable campaign execution.

The company adopted Sprinklr Content Marketing — a single, integrated collaborative platform (Planner, Work) for targeting, planning, assembling, and staging campaigns across social apps, email, and the website. The change delivered roughly $1 million in martech consolidation and production efficiencies while significantly reducing brand risk and improving messaging quality.