Case Study: Global Energy Company achieves unified social media operations and faster approvals with Sprinklr

How do you drive a complex social media operation with a simple tool

Global Energy Company, a multinational energy firm (2017 revenue $305B+, 92,000+ employees, founded 1907), faced a fragmented social media operation spread across media and creative agencies, each using different systems and processes. That fragmentation made it difficult for decision-makers to get a simple, unified view of market performance and campaign activity.

Sprinklr centralized the company’s social media workflow—content creation, approvals, publication and amplification—using tools like Ads Creative Library and Sprinklr Asset Manager. The result was faster, more accurate post approvals, turnaround times reduced to hours, improved response times, unified community management and clear global visibility into performance.