Case Study: Castrol USA achieves 370 Million Social Impressions with Sprinklr

How Castrol USA Created 370 Million Impressions Through Social Media

Castrol USA, the maker of Castrol EDGE and an official NFL sponsor, needed to turn Super Bowl buzz into measurable brand engagement rather than rely solely on a TV spot. They launched a 10-day social-driven selfie sweepstakes—submit a selfie to win Super Bowl tickets—using daily TV clues, social and email promotion, NFL influencers, and on-the-ground ambassadors to drive awareness and participation.

Using Sprinklr’s Command Center to monitor, listen and respond in real time, Castrol managed the campaign, quickly addressed a rules loophole that allowed spamming, and communicated changes transparently to fans. The result: more than 5,000 entries, 370 million impressions, 200,000 social interactions, strong Instagram growth, 10 winners, and actionable insights (including 33% of submissions from women) to inform future marketing.

Castrol USA